Tuesday 22 November 2011

SI Scott

Si Scott is a graphic designer from the Uk who is originally from Leeds but has moved around the country quite a bit. Si regularly exhibits and lectures around the world, places such as Tokyo, Sydney, Toronto, Norway and New York amongst others. He creates distinctively quite innovative type, with extended serifs which bring his illustrations to life. His unique style of award winning work is a blend of hand crafted and hand drawn artwork that has gained him a large and prestigious client list.

Focusing in on his typography, his use of distinct black flowing lines against a white backdrop consequently draws your attention to detail. The free flowing shapes contained with the ridged alpha numeric font create a sense of containment yet convey a freedom of expression which hasn’t boundaries. The motion of his letter forms in some sense creates illusion and conjures awe in reaction.

Brands such as Nike, Addidas and Orange have employed Si to create illustrations for campaigns as his pieces are very striking and although different brands his style of working convey its very own message.

Throughout my experimentation i have shown my pencil and graphical transcripts in the style of Scott. Manipulating the embodiment and type form in order for it to stand free flowing and convey natural contours and forms which speak to us on look the visuals. I draw much inspiration from Scott as an artist primarily due to the fact that the work carries such flamboyance and highlights the artist’s creativity.

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